I found this great presentation.
Benjamin Franklin’s quote summarizes the main value of any social media nad content marketing stategy
«Either write something worth reading or do something worth writing about«
I found a very interesing momile marketing product I want to share with you.
Check SnapTags presentation below.
Turns out the secret to successful mobile marketing is no secret at all. It’s your logo. As a SnapTag.
Thinking of using QR codes for business? Imagine you had something that worked like a QR Code, or a 2D mobile barcode, but gave you so much more. Instead of using an indecipherable Rorschach blot, it used your logo. And instead of just taking people to a link, these designer QR codes opened up whole new lines of interactive communication. Ones that you could track, use and reuse to build relationships.
Everyone working with MySQL and phpMyAdmin has come accross this issue «How can I import a file larger that 100mb into my database?»
After some googling I found the following article http://www.rusiczki.net/2007/01/24/sql-dump-file-splitter/ .I found it very userful and I want to share it with you.
International parking payment systems provider PayByPhone has started one of the world’s largest deployments of NFC (Near Field Communications) payment systems.
The San Francisco Municipal Transportation Agency (SFMTA) is currently adding NFC-enabled stickers to the city’s 30,800 parking spaces in order to give drivers the option to pay for parking with NFC-enabled mobile phones, in addition to mobile apps and mobile web for regular phones.
All parking meters will, however, continue to accept payment with coins. The PayByPhone system – already deployed in the Castro district – will be extended citywide as installation of the stickers is completed. The PayByPhone NFC sticker has a passive electronic chip that doesn’t require a battery and stores information such as the parking space number, which can be read wirelessly by any NFC-enabled phone.
Users will be able to wave their NFC-enabled phone over the NFC sticker on the meter to automatically launch the parking application.
The mobile payment system recognizes the user, identifies the individual parking location, and the driver enters the desired parking time to complete the transaction. The system then sends a text message reminder before the parking period expires and if needed allows additional time to be purchased by phone from any location.
“This is one of the largest deployments of NFC technology in the USA and shows the practical benefits this technology can deliver in terms of ease of use and convenience,” suggests Neil Podmore, VP of business development at PayByPhone. “There has been a lot of hype around NFC recently and we are pleased to now put the technology in the field for real-world applications. We expect this to help kickstart the more widespread adoption an understanding of the practical benefits of NFC in 2012.”
16 December 2011
A came across this yahoo toolkit while searching for stencils to prototype an iPhone application.
Yahoo! Design Stencil Kit version 1.0 is available for OmniGraffle, Visio (XML), Adobe Illustrator (PDF and SVG), and Adobe Photoshop (PNG), and covers the following topics:
by DYLAN on JUNE 16, 2011
The Middle East is probably the most underrated growth market on the planet right now: Over 350M people with 70% under the age of 30. Groupon recently established an operation in the region but according to data for the last month they’re being crushed by Cobone.com, the local competitor. Can Groupon execute outside of their core territories?
The graphs below are based on data scraped from the Groupon and Cobone sites (UAE, Lebanon, Jordan, Saudi Arabia and Egypt) between May 14th-June 14th.
At first glance, Cobone is really hammering Groupon just in terms of coupons sold by about two to one.
But taking a closer look at the deals themselves and you see where Cobone is really killing them. Over the same period, Cobone turned over almost three times Groupon’s revenue. Clearly Groupon are having trouble getting to the higher quality merchants in the region.
What’s particularly interesting is how the two companies are leveraging social media in the region. Although the overall user numbers for Facebook and Twitter in the Middle East are still low (but growing rapidly), clearly Cobone understands a) how to engage them and b) how to monetize them. Groupon, on the other hand, appear to be either ignoring social completely (which seems odd) or simply don’t have a handle on it in that particular market.